Progressive Launches New Regular Savers Commercial
Wednesday, September 5th, 2018
The Society has launched its new regular savers commercial as part of the ‘Help to find your happy place’ advertising campaign which commenced in January 2018.
The commercial features Progressive staff and Members and reflects different life events including saving for a big item such as a car, a wedding, starting a family and retirement.
Commenting on the new campaign Progressive’s Chief Executive, Darina Armstrong said, “We are excited to have launched our third new advertisement this year. The commercial focuses on different milestones that people experience throughout life and how a regular saver account with Progressive could prove beneficial and enable them to achieve their savings goal.”
Also commenting Ardmore Advertising’s Group Creative Director, Paul Bowen said “Progressive understand that there’s nothing regular about what people save for, they’re often very emotional life changing moments. In this commercial we sought to capture the emotion thatcan be achieved through saving regularly.”
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